Bike Store Hosts 26th Annual End-of-Winter Party

Punxsutawney Phil and polar vortex aside, the true first sign of winter’s end for many is the annual pilgrimage to Mike’s Team Active Bikes for the Annual End-of-Winter Party on the last Friday in February. The event, held Friday, February 22, 4-10 p.m. at 22 W. Michigan Ave. in downtown Battle Creek, will feature a debut of two new New Holland craft beers, and sales to thaw out the hibernating local crowds along with free food, brews, deals, and fun. Mike’s Team Active Bikes is a bicycle and athletic apparel retailer for Specialized, Cannondale, Yeti, North Face, Lole, and Smartwool.

The family-friendly party, which began 26 years ago as a small “thank you” event for their regular customers, has grown to an event that draws hundreds of riders of all ages and often features celebrity athletes and legends like Bob Roll, Greg LeMond, and Melissa Stockwell. This year’s featured guest is New Holland Brewing Co., the Michigan brewer and distiller that will soon open a new location in downtown Battle Creek in Spring 2019.

“The Annual End-of-Winter Party is a great opportunity to bring together cyclists from all over Michigan who are ready to get back outside,” said owner Mike Wood. “This party has always been a ‘thank you’ to our customers, but this year is truly special thanks to all our regular customers, family, and friends who have helped us start an all-new business after 32 years.”

“You leave there energized,” said Lynne Anklam, triathlete and longtime customer. “The awesome sales, great food, entertainment, and social gathering is something you don’t want to miss.”

Alex Miller

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