Location & Directions 1-800-841-9494
Store Hours: Mon. 10-8
Tu-Th 10-6, Fri 10-8, Sat 10-5
Sun - by appt.
Guru Fit Details Page
Helmet Headquarters Homepage Img Box
Commuter and Urban Bikes Catalog
Road ID finder slide


Map My Ride

Create Routes or find more routes in Battle Creek from millions at MapMyRide

All Your Cycling Needs Covered!

Come see our selection of cyclocross bicycles! Bring your bicycle into us for upgrades and repairs!
Check out our latest selection of mountain bikes! Feel the difference on a new road bicycle! Crush it all winter on a fat bike! Ride in comfort with these cycling accessories!